Home equity loan applications were beginning to slow down as the holiday season approached. We needed to quickly create a new campaign that would run before the holidays and drive people to the website for the online application.
This new concept taps into that stressful situation but with a light hearted holiday approach. With online holiday shopping on the rise, this campaign focused on social media and email that drove viewers to the the website and loan application.
Using simple but festive animation, not in a red and green color palette, the imagery stood out and the story is quickly and cleanly told to the reader.
