When Travel Stopped

Sabre wanted to tell its story and inform customers that the company was still moving forward, despite travel restrictions during the pandemic.

The concern was if the same historical story was told, it would feel tired and old fashioned.

Staying true to brand colors and established brand guidelines, we created a fast upbeat animated video told acknowledged the pandemic but pushed forward to tell Sabre’s story of decades of progress and innovation. This new video was introduced on a newly designed web page featuring exciting graphical elements with more dynamic movement. The new home page and social postes launched with the retro but modern look.

Despite not having a budget, the campaign was a huge success. The video had more views than any previous Sabre video, social media had nearly double the engagement, and double the time viewers spent on the site. Kudos to my creative team and the social team.